The Best Writing Makes You Forget You’re Reading

The Best Writing Makes You Forget You’re Reading

I know that I’m reading a great book when it makes me forget that I’m reading. I become so engaged, I don’t even notice the book in my hand or the turn of a page. I’m in it, and I can’t put it down. On the other hand, to read some books feels like such…

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Find Your Ideal Reader

ideal book reader

Not all books are for everyone or every book has an ideal reader.  I don’t care how popular you think your book could be, it will never be for everyone. And so, understanding your ideal reader and tapping into their emotional life will help you target your book to the right people in a way…

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When You Should NOT Write A Book

When You Should Not Write A book

I know what you’re thinking: “She’s lost it.” After all, I’m a book coach. Shouldn’t I be encouraging everyone to write a book? Well, I’d be a pretty bad book coach if I were doing that. The reality is that not everyone needs to write a book. In fact, under some circumstances, writing a book…

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Is Your Audience Underserved?

Is Your Audience Underserved?

If you are looking for published books comparable to your book idea, and you don’t find them, it might be because your audience is underserved. Book Comparison Analysis. There’s something I do with all my clients called a “book comparison analysis” or “book comps” during which my client is tasked to research books similar to…

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Your Best Content is Clear…Too Clear

Your Best Content is Clear for book blog

The way I see it, at the end of the day, we’re all just fish. I don’t mean literally fish– that’s insane. I mean, we’re all shrink-wrapped to our own consciousness. It’s as if there’s this layer of film clinging to our consciousness, and when we look out, it looks like what a fish sees…

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How to Start Writing a Book That Grows Your Business

Writing a Book That Grows Your Business

“Where do I start?” That’s what everyone wants to know. Here’s the answer, from  strategic book development and writing coach, Robin Colucci. “Where do I start?” That’s what everyone wants to know. I’m a strategic book development and writing coach, so I hear this question about once a week. Or more. Recently, I saw someone…

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Discover Your Brilliance While Writing A Book

Writing a book doesn’t just teach other people about your business. It also teaches YOU. Every day, as you move through the world, you see it through your perspective. Since you see it all the time, your take on things probably doesn’t strike you as anything unique or especially valuable. In fact, you might not…

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Write A Book To Build Authority (Part 01)

Write A Book To Build Authority

Here’s How You Can Become An Authority In Your Industry Start by distinguishing between manufactured authority and authentic authority. As a strategic book development and writing coach, I find that most of my clients see writing a book as a means for growing their business. And rightly so. Together, your book and the work that…

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Write a Book to Build Authority (Part 02)

Book To Build Authority blog

Here’s How You Can Become An Authority In Your Industry If you approach the writing process the right way, your book can become your most powerful tool for building authentic authority and scaling your business. Becoming an authority in your industry will help you win clients, raise fees, and scale your business. But, as we…

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