Develop a Strong Bond with Your Reader

strong bond

If you’ve ever had an all-consuming, obsessive feeling while reading a great novel, you probably didn’t ask yourself why. You just had that experience where you kept thinking, “just one more chapter,” until one became two, two became three, three became four, and next thing you knew the sun was rising, and you were still…

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The Best Writing Makes You Forget You’re Reading

The Best Writing Makes You Forget You’re Reading

I know that I’m reading a great book when it makes me forget that I’m reading. I become so engaged, I don’t even notice the book in my hand or the turn of a page. I’m in it, and I can’t put it down. On the other hand, to read some books feels like such…

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Avoid the “White Van” Moment

white van and business

Why Most Readers Don’t Finish Reading  — And What You Can Do About It If you’re writing a book to grow your business, you can’t afford to lose readers. Here’s how to make sure that they stay engaged from beginning to end. An unmarked white van screeches to a halt in front of you. The…

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