How Blogs are Different Than Nonfiction Books
Blogs are different than nonfiction books. One of my biggest pet peeves is when someone throws together a series of blog posts and calls it a manuscript. I know that not everyone will agree with me on this, but that’s not a book. It’s a collection of blog posts. And, IMHO, simply throwing them together […]
How to Write When You Don’t Want To
I told my team I’d have a blogpost ready to go in the morning. And I can’t really see myself showing up to the morning meeting as the CEO and telling my team, “Yeah, I finished my calls at 4:30, but I did other stuff for 6-hours and then I was just too tired.”
That’s a kind of leadership, I guess, but not the kind I want to promote in my business.
How Writing a Book Too Fast Can Hurt You
Making the shift from unpublished expert to published author lifts your status. It gives you a certain gravitas that signals to others that you are a true authority. Generally, authors outpace unpublished experts in invitations–to speak, to appear in the media, and to partner with high-level people and organizations. Most people understand this. But what […]
How to Write a Book that’s Current, Yet Timeless
One of the biggest challenges in writing a book is to figure out how to write a book that is current and in-step with the times, yet has a long shelf life. At first glance, this may seem impossible. “Current” means in the here and now. “Timeless” means everlasting. So, how do you write a […]
The Best Writing Makes You Forget You’re Reading
I know that I’m reading a great book when it makes me forget that I’m reading. I become so engaged, I don’t even notice the book in my hand or the turn of a page. I’m in it, and I can’t put it down. On the other hand, to read some books feels like such […]
How to Start Writing a Book That Grows Your Business
“Where do I start?” That’s what everyone wants to know. Here’s the answer, from strategic book development and writing coach, Robin Colucci. “Where do I start?” That’s what everyone wants to know. I’m a strategic book development and writing coach, so I hear this question about once a week. Or more. Recently, I saw someone […]
Avoid the “White Van” Moment
Why Most Readers Don’t Finish Reading — And What You Can Do About It If you’re writing a book to grow your business, you can’t afford to lose readers. Here’s how to make sure that they stay engaged from beginning to end. An unmarked white van screeches to a halt in front of you. The […]
4 Ways Writing A Book Can Grow Your Business
Believe it or not, writing a book to grow your business has little to do with book sales. Here are four tactics you can use to make your book work for YOU. As a strategic book development and writing coach, I not only help my clients complete their books, I also help them determine precisely […]