Promote Your Book
How to Get Noticed as an Author
A book is a perfect positioning tool to bolster your authority, but just because you have a book, and even if you’re already recognized as an expert in your space, getting noticed as an author won’t magically happen overnight. To be noticed as an author, you need two things: 1) A quality book with a…
Read MoreBest Book Promotion Tips
Most first time authors have no idea where or how to start promoting their book. Even authors on their second, third, and fourth books struggle with it! But it doesn’t have to be something that you dread.
Here’s a shortlist of 5 of The Author’s Corner podcast interviews I’ve handpicked for their the insightful and innovative tips.
The Power of Differentiation
A big benefit in being one of the few that challenges conventional wisdom and presents new perspectives is that it demonstrates to people that you’re not an “average expert.” You are a leader.
Read More2 Big Reasons Why You Should Share Your Book’s Content While You Write It
If you’ve ever worried about sharing the ideas in your book before it’s out, you’re not alone. Often, people come to me convinced that they must keep it all very hush-hush, so that they can make a big splash when the book comes out. While it is certainly wise to withhold some of your content,…
Read MoreThe 7 Traits of a Bestselling Book Title
You might not know that the book titles of 95% of all the bestselling books of all time (including present day bestsellers) have 7 basic traits in common, but they do. Here’s the breakdown of what they are. First, here’s how I came up with the list. Anyone who knows me knows I’m a geek…
Read MoreHow to Position Your Book Like a Pro
When it comes to writing a book that will get excited readers to hit that ‘Buy’ button on your book’s landing page, there is nothing more important than market research. It’s quite true that some of the most important work for a new or aspiring author actually happens before even one word is ever written!…
Read MoreThe Reality Behind “#1 Amazon Bestseller” Status
If you’ve ever met someone who touts themselves as a “#1 Bestselling Author” but is otherwise a rather obscure figure, you might have asked yourself, “How is this possible?” Dig a little deeper, and you might have looked their book up on Amazon to see it’s at an astounding low rank today, despite their recent…
Read MoreThe 3 Strategies That Cause Book Sales
Whether you’re self-published or you went with a traditional publisher, one of the most vexing and perplexing aspects of becoming an author is how to ensure your book sells. While there are several ways to promote a book, when it comes down to it, there are three strategies you can count on to sell books:…
Read MoreYour Book is The Front End to A Bigger Back End
For many people, as soon as they get their published book, they start thinking about book sales as the main thing. It becomes their primary focus, often to the detriment of their business. They don’t really know how to promote their book because your book is the front end to a bigger back end, therefore…
Read More